Marketing Matters

Creators Are the New Media Titans

As traditional media struggles to keep pace, a new era of direct-to-audience content is redefining the landscape. The downfall of traditional media is no longer a distant prediction; it’s unfolding before our eyes. Creators, not corporations, are now...

Turning Stories into Sales with Customer Generated Content

As South Africans, having stories woven into the fabric of everyday life is an age-old tradition. For generations, communities have gathered around the warmth of a fire, sharing tales, experiences, and personal stories. This timeless practice of...

Redefining Retail: The Impact of Extended Reality (XR) on Marketing and Shopping Experiences in South Africa

In the dynamic world of marketing and retail, innovation is key to capturing the attention and loyalty of consumers. Amidst this ever-evolving landscape, extended reality (XR) technologies, including virtual reality (VR) and augmented reality (AR)...
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