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In a groundbreaking partnership set to transform Africa’s digital content landscape, Ayoba, Africa’s leading all-in-one super app, has teamed up with TikTok, the globally popular short-form video platform, to directly integrate TikTok’s content within the ayoba app. This marks a first-of-its-kind collaboration on the African continent, bringing TikTok’s engaging and trending content to millions of Ayoba users.
The partnership aligns with Ayoba’s mission to deliver user-centric features that enhance the digital experience, particularly for African consumers who seek seamless, affordable, and enriching connectivity.
“We’re thrilled to offer TikTok content within ayoba, creating a seamless, all-in-one experience for our users to access trending content, express creativity, and stay connected,” says Burak Akinci, CEO of ayoba. “This partnership reinforces our commitment to providing value-driven digital solutions that meet the unique needs of our growing African audience. With TikTok now integrated, Ayoba users can enjoy the power of global storytelling and creative expression – all within their favourite super app.”
Enhancing Digital Connectivity for African Users
The integration places TikTok as a prominent feature on Ayoba’s bottom navigation, making it easily accessible for users across 17 African key regions. Ayoba users will be able to:
- Watch TikTok videos seamlessly within the app.
- Log into their TikTok accounts without leaving the Ayoba platform.
This integration aligns with Ayoba’s content strategy which focuses on delivering localized, relevant, and engaging experiences tailored to Africa’s diverse audience. By offering content in local languages and reflecting regional traditions, Ayoba ensures cultural resonance. The platform provides a mix of entertainment, educational resources, and utility-driven information like news and health tips, while also encouraging user-generated content to foster community engagement. Partnerships, such as with MTN, enable free access, remove financial barriers, and collaborations with brands, creators, and NGOs to enrich the content ecosystem. With interactive features, multimedia formats, and a focus on empowering local creators on a global scale, ayoba also leverages data-driven insights to refine offerings and align with its mission of digital inclusion and community empowerment across the continent.
Beyond entertainment, TikTok serves as a powerful launchpad for Africa’s creative talent, enabling individuals to transform their passions into opportunities. By showcasing their skills, creators gain global visibility, connect with wider audiences, and, for many, turn their creativity into a sustainable source of income—unlocking new avenues for economic empowerment. For Ayoba, this integration fuels deeper user engagement by making it easier than ever for individuals to share content and amplify brand campaigns directly with their communities, driving connection and visibility on a global scale.
Driving Creativity and Engagement
The partnership is a response to the growing demand for short-form video content in Africa, where increasing smartphone penetration and digital adoption are fuelling new opportunities for creators and audiences. TikTok, with its ability to inspire creativity and connect people through engaging content, is already a key driver of cultural trends globally and within Africa.
With TikTok already capturing a substantial audience in Africa, this collaboration allows it to deepen its presence and reach millions of additional users via Ayoba.
Available Now – Experience TikTok on Ayoba
The TikTok integration within Ayoba will be live on Android devices in all key territories, with iOS to follow. Users will simply tap on the TikTok tab in the Ayoba app’s bottom navigation to start enjoying a world of trending content.
With this partnership, Ayoba continues to refresh how users across Africa access entertainment, communication, and digital tools – all in one platform.
About Ayoba
Since its launch in May 2019, ayoba has reached millions of users, with a current active user base over 35 million monthly active users. It offers users free access to an ecosystem of digital and rich media services through channels, microapps and payment solutions, embedded within an African super-app.
Ayoba is highly localized and tailored for African consumer needs, supporting 22 relevant languages. Users can send and receive encrypted messages, share photos, videos, files, and voice notes, and can also subscribe to a variety of channels. Family-friendly localized content is available through curated channels aimed at entertaining, educating and empowering communities. Content is available in English, French, Arabic and Kiswahili. There are also a range of games. ayoba is available for Android users on the Google Play Store, Apple Store, PalmStore (Transsion devices), Huawei and Samsung Galaxy stores as well as the ayoba website (www.ayoba.me).
For more information please contact:
Olivier Prentout
Email address: [email protected]
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