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    E-Commerce Matters
    Redefining Retail: The Impact of Extended Reality (XR) on Marketing and Shopping Experiences in South Africa

    Redefining Retail: The Impact of Extended Reality (XR) on Marketing and Shopping Experiences in South Africa

    In the dynamic world of marketing and retail, innovation is key to capturing the attention and loyalty of consumers. Amidst this ever-evolving landscape, extended reality (XR) technologies, including virtual reality (VR) and augmented reality (AR),