Author: Marc Ashton, CEO, Decusatio Investor CommunicationsAs we enter 2025, there is a renewed optimism in the air as economic and sentiment indicators suggest that South Africa may be turning a corner and Gross Domestic
Webfluential launches evolved platform to empower Africa's Creator EconomyWebfluential launches evolved platform to empower Africa's Creator Economy SUBSCRIBE TO OUR NEWSLETTER Webfluential, Africa’s leading digital creator and influencer marketing platform turns 10 - and has
Direct marketing compliance a possibility with AI-driven solutionDirect marketing compliance a possibility with AI-driven solution SUBSCRIBE TO OUR NEWSLETTER The increasing number of spam calls, complaints from consumers and mounting pressure from the Information Regulator
Brands venturing into the African market are quickly discovering one thing: you can’t buy authenticity. You must earn it. Award-winning influencer agencies, like theSalt, in South Africa, have explored far and wide to deepen its African influencer
Full-service digital marketing agency Hoorah today announced that global advertising and marketing services company Monks has acquired a 25% stake in the business as part of its plans to expand its footprint into the African
As traditional media struggles to keep pace, a new era of direct-to-audience content is redefining the landscape.The downfall of traditional media is no longer a distant prediction; it’s unfolding before our eyes. Creators, not corporations,
As South Africans, having stories woven into the fabric of everyday life is an age-old tradition. For generations, communities have gathered around the warmth of a fire, sharing tales, experiences, and personal stories. This timeless
In the dynamic world of marketing and retail, innovation is key to capturing the attention and loyalty of consumers. Amidst this ever-evolving landscape, extended reality (XR) technologies, including virtual reality (VR) and augmented reality (AR),
