In an era where every tweet, every post or like can spiral into a boycott and misinformation spreads faster than truth, corporate reputation is not just a PR concern-it’s a boardroom imperative. My recent research
Len Lubbe, CEO and Founder of LoyaltyPlusCustomer engagement is the foundation on which any successful loyalty program is built. As businesses compete for people’s attention, gamification is quickly becoming a more creative and innovative way
The African creator economy is thriving, growing at a rate of 28.5% per year and set to reach $17.8 billion by 2030. Yet, for many of the continent’s talented creators, turning their content into a sustainable income stream
How is it possible that a YouTuber’s staged boxing match can draw almost as many viewers as the Super Bowl? Jake Paul and Mike Tyson recently raked in a combined $60 million from a Netflix
Author: Marc Ashton, CEO, Decusatio Investor CommunicationsAs we enter 2025, there is a renewed optimism in the air as economic and sentiment indicators suggest that South Africa may be turning a corner and Gross Domestic
Webfluential launches evolved platform to empower Africa's Creator EconomyWebfluential launches evolved platform to empower Africa's Creator Economy SUBSCRIBE TO OUR NEWSLETTER Webfluential, Africa’s leading digital creator and influencer marketing platform turns 10 - and has
Direct marketing compliance a possibility with AI-driven solutionDirect marketing compliance a possibility with AI-driven solution SUBSCRIBE TO OUR NEWSLETTER The increasing number of spam calls, complaints from consumers and mounting pressure from the Information Regulator
Brands venturing into the African market are quickly discovering one thing: you can’t buy authenticity. You must earn it. Award-winning influencer agencies, like theSalt, in South Africa, have explored far and wide to deepen its African influencer
Full-service digital marketing agency Hoorah today announced that global advertising and marketing services company Monks has acquired a 25% stake in the business as part of its plans to expand its footprint into the African
As traditional media struggles to keep pace, a new era of direct-to-audience content is redefining the landscape.The downfall of traditional media is no longer a distant prediction; it’s unfolding before our eyes. Creators, not corporations,
