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Full-service digital marketing agency Hoorah today announced that global advertising and marketing services company Monks has acquired a 25% stake in the business as part of its plans to expand its footprint into the African continent.
Monks, previously known as Media.Monks, the operating brand of UK-listed S4 Capital is a global digital marketing agency that specialises in creating innovative and personalised brand experiences. With a focus on Al-driven solutions, Monks offers a wide range of services, including creative production, content marketing, social media marketing, and data analytics.
“Further, S4 and Monks understand the importance of having the right Black Economic Empowerment (BEE) equity partner in South Africa, which is critical for our clients, for our teams and for access to scale new business opportunities.”
Clyde Mallon, Hoorah COO adds “We are very excited about this partnership. With access to Monks’ global capabilities we are better positioned than ever to disrupt the agency landscape with new operating models and AI-enabled ways of working.”
Jordaan believes that the investment will enable Hoorah to compete against larger players and accelerate its Al expansion plans on the African continent.
Both Jordaan and Mallon continue as shareholders in the business, maintaining their leadership roles, and are committed to this new chapter of success and growth. The transaction was handled by Hoorah’s outgoing board members Adam Fine and Eran Brill, who believe Monks is well-positioned to take the business to the next level.
About Hoorah
Hoorah is a full-service creative digital marketing agency specialising in creating impactful campaigns that connect brands with their audiences. With a strong focus on innovation, data-driven strategy, and creativity, Hoorah delivers results across social media, app development, CRM, and content marketing.
About Monks
Monks is a digital-first marketing, technology services and consulting company that connects content, data and digital media and technology services and provides solutions in the consulting, enterprise software, gaming, film, social, digital advertising, data, and measurement ecosystems. It is a wholly-owned subsidiary of S4 Capital, Plc.
