In an era where every tweet, every post or like can spiral into a boycott and misinformation spreads faster than truth, corporate reputation is not just a PR concern-it’s a boardroom imperative. My...
Len Lubbe, CEO and Founder of LoyaltyPlus Customer engagement is the foundation on which any successful loyalty program is built. As businesses compete for people’s attention, gamification is quickly...
The African creator economy is thriving, growing at a rate of 28.5% per year and set to reach $17.8 billion by 2030. Yet, for many of the continent’s talented creators, turning their content into a...
How is it possible that a YouTuber’s staged boxing match can draw almost as many viewers as the Super Bowl? Jake Paul and Mike Tyson recently raked in a combined $60 million from a Netflix event that...
Author: Marc Ashton, CEO, Decusatio Investor Communications As we enter 2025, there is a renewed optimism in the air as economic and sentiment indicators suggest that South Africa may be turning a...
The increasing number of spam calls, complaints from consumers and mounting pressure from the Information Regulator to crack down on unsolicited or cold calling consumers, means that direct marketers...
The increasing number of spam calls, complaints from consumers and mounting pressure from the Information Regulator to crack down on unsolicited or cold calling consumers, means that direct marketers...
Brands venturing into the African market are quickly discovering one thing: you can’t buy authenticity. You must earn it. Award-winning influencer agencies, like theSalt, in South Africa, have...
Full-service digital marketing agency Hoorah today announced that global advertising and marketing services company Monks has acquired a 25% stake in the business as part of its plans to expand its...
As traditional media struggles to keep pace, a new era of direct-to-audience content is redefining the landscape. The downfall of traditional media is no longer a distant prediction; it’s unfolding...
As South Africans, having stories woven into the fabric of everyday life is an age-old tradition. For generations, communities have gathered around the warmth of a fire, sharing tales, experiences...
In the dynamic world of marketing and retail, innovation is key to capturing the attention and loyalty of consumers. Amidst this ever-evolving landscape, extended reality (XR) technologies, including...
