8 February, 2025
Webfluential launches evolved platform to empower Africa’s Creator Economy
Webfluential launches evolved platform to empower Africa’s Creator Economy
Webfluential, Africa’s leading digital creator and influencer marketing platform turns 10 – and has marked the occasion with an unveiling of its newest suite of services, designed to bolster the African creator economy like never before.
Africa’s creator economy has skyrocketed, transforming digital content into a $3 billion industry in 2023 with a projected growth rate of 28.5% per year, and set to reach $17.8 billion by 2030. Yet, for many creators on the continent, achieving financial sustainability remains an uphill battle. However, pioneering influencer marketing platform, Webfluential, marks its 10th anniversary with a groundbreaking expansion of its services that is set to change the game radically for creators.
As a leading, brand-centric marketing company, Webfluential is evolving its focus to support influencers as a mainstream priority, helping Africa’s content creators to level up their e-commerce strategies and sell digital and physical products to their own audiences.
“It’s a game changer,” says Murray Legg, Co-founder of Webfluential. “For a decade, Webfluential has been at the forefront of connecting brands with influential voices by creating content, but today, we’re taking a giant leap forward with our new platform that isn’t just about influencer marketing anymore – it’s about unleashing the full potential of the creator economy.”
Equipped to bring a more independent, sustainable revenue stream to its camp of creators, the company has announced the launch of an additional product stack to further empower content creators and reshape the digital marketing landscape for the long haul.
Considering that creators will own 25% of the continent’s media budget by 2025, Webfluential’s decision to help creators turn their passions into sustainable and direct income streams is an undeniable gap in the African Creator Economy, that has, for too long, begged to be closed.
The newly expanded Webfluential platform introduces a suite of innovative products and services that cater to the evolving needs of content creators and brands alike. This expansion positions Webfluential at the intersection of influencer marketing, e-commerce, and digital advertising, creating a holistic ecosystem for the creator economy.
By expanding its services in a creator economy projected to surpass $500 billion globally by 2027 {TM Global Report The Africa Creator Economy 2024}, Webfluential is placing particular focus on Africa, enabling creators to build businesses that can offer financial independence and opportunities for wealth creation, in the long term.
With its current track record of 100 influencer millionaires in its stable, Webfluential is shooting for 1,000 creator millionaires by 2028, aiming to change the side-hustle narrative even more rapidly. With this, Africa’s creators will reap the confidence they need to jumpstart their future and thrive beyond the barriers to entry.
“Stories have always been at the heart of human connection. Our platform is built on the understanding that in the digital age, our creators are the storytellers who forge genuine connections between brands and audiences. Every creator has an unrealised net present value of their social capital, and we’re creating the means to unlock that as fast as possible,” says Legg.
Webfluential’s decade of experience in the influencer marketing space uniquely positions the company to lead this evolution. By expanding its services, with a particular focus on Africa, Webfluential aims to not only serve the current needs of the creator economy but also to shape its future.
Webfluential has been an innovator in the influencer marketing industry in the Southern Hemisphere for a decade. The company’s platform has facilitated thousands of successful partnerships between brands and content creators worldwide. With its latest expansion, Webfluential reaffirms its commitment to innovation and its vision of a more connected, creator-driven digital marketplace.
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